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FORM D
Notice of Exempt Offering of Securities

UNITED STATES SECURITIES
AND EXCHANGE COMMISSION
Washington, D.C.

OMB APPROVAL
OMB Number: 3235-0076
Expires: June 30, 2012
Estimated Average burden hours per response: 4.0
1. Issuer's Identity
CIK (Filer ID Number)Previous Name(s)NoneEntity Type
0001487198
Elite Nutritional Brands, Inc.
Hidden Ladder, Inc.
Corporation
Limited Partnership
ÌýLimited Liability Company
ÌýGeneral Partnership
ÌýBusiness Trust
OtherÌý
Name of Issuer
ÌýASPEN GROUP, INC.
Jurisdiction of Incorporation/Organization
DELAWAREÌý
Year of Incorporation/Organization
Over Five Years Ago
Within Last Five Years (Specify Year)
2010
Yet to Be Formed
Ìý
ÌýÌý
ÌýÌý
Ìý
2. Principal Place of Business and Contact Information
Name of Issuer
ÌýASPEN GROUP, INC.
Street Address 1Street Address 2
Ìý720 S. Colorado Blvd.
ÌýSuite 1150N
CityState/Province/CountryZIP/Postal CodePhone No. of Issuer
ÌýDenver
ÌýCOLORADO
Ìý
Ìý80246
Ìý646-450-1843Ìý




3. Related Persons

Last NameFirst NameMiddle Name
Mathews
Michael
Street Address 1Street Address 2
Ìý224 West 30th StreetÌý
ÌýSuite 604
CityState/Province/CountryZIP/Postal Code
ÌýNew York
ÌýNEW YORK
Ìý10001
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Chief Executive Officer



Last NameFirst NameMiddle Name
Scheibelhoffer
John
Street Address 1Street Address 2
Ìý838 Scioto Dr.Ìý
Ìý
CityState/Province/CountryZIP/Postal Code
ÌýFranklin Lakes
ÌýNEW JERSEY
Ìý07417
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Ìý



Last NameFirst NameMiddle Name
D'Anton
Michael
Street Address 1Street Address 2
Ìý14 Sheep Rock Rd.Ìý
Ìý
CityState/Province/CountryZIP/Postal Code
ÌýKinnelon
ÌýNEW JERSEY
Ìý07465
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Ìý



Last NameFirst NameMiddle Name
Schneier
Paul
Street Address 1Street Address 2
Ìý12 High Point Dr.Ìý
Ìý
CityState/Province/CountryZIP/Postal Code
ÌýSpringfield
ÌýNEW JERSEY
Ìý07801
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Ìý



Last NameFirst NameMiddle Name
Pasi
David
Street Address 1Street Address 2
Ìý26 Hunter TrailÌý
Ìý
CityState/Province/CountryZIP/Postal Code
ÌýWarren
ÌýNEW JERSEY
Ìý07059
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Ìý



Last NameFirst NameMiddle Name
Powers
Brad
Street Address 1Street Address 2
Ìý224 West 30th StreetÌý
ÌýSuite 604
CityState/Province/CountryZIP/Postal Code
ÌýNew York
ÌýNEW YORK
Ìý10001
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Chief Marketing Officer



Last NameFirst NameMiddle Name
Jensen
C.
James
Street Address 1Street Address 2
Ìý650 Bellevue Way NEÌý
ÌýNo. 3704
CityState/Province/CountryZIP/Postal Code
ÌýBellevue
ÌýWASHINGTON
Ìý98004
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Ìý



Last NameFirst NameMiddle Name
Garrity
David
Street Address 1Street Address 2
Ìý224 West 30th StreetÌý
ÌýSuite 604
CityState/Province/CountryZIP/Postal Code
ÌýNew York
ÌýNEW YORK
Ìý10001
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Chief Financial Officer



Last NameFirst NameMiddle Name
Williams
Gerald
Street Address 1Street Address 2
Ìý720 S. Colorado Blvd.Ìý
ÌýSuite 1150N
CityState/Province/CountryZIP/Postal Code
ÌýDenver
ÌýCOLORADO
Ìý80265
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
President



Last NameFirst NameMiddle Name
Siegel
Angela
Street Address 1Street Address 2
Ìý720 S. Colorado Blvd.Ìý
ÌýSuite 1150N
CityState/Province/CountryZIP/Postal Code
ÌýDenver
ÌýCOLORADO
Ìý80265
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Executive VP Marketing



Last NameFirst NameMiddle Name
Rich
Sanford
Street Address 1Street Address 2
Ìý26 Beach DriveÌý
Ìý
CityState/Province/CountryZIP/Postal Code
ÌýDarien
ÌýCONNECTICUT
Ìý06820
Ìý
Relationship:Executive OfficerDirectorPromoter
Clarification of Response (if Necessary)
Ìý





4. Industry Group
ÌýAgriculture
Banking & Financial Services
ÌýÌýCommercial Banking
ÌýÌýInsurance
ÌýInvesting
ÌýÌýInvestment Banking
ÌýÌýPooled Investment Fund

ÌýOther Banking & Financial Services
ÌýBusiness Services
Energy
ÌýÌýCoal Mining
ÌýÌýElectric Utilities
ÌýÌýEnergy Conservation
ÌýÌýEnvironmental Services
ÌýÌýOil & Gas
ÌýÌýOther Energy
Health Care
ÌýÌýBiotechnology
ÌýÌýHealth Insurance
ÌýÌýHospitals & Physicians
ÌýÌýPharmaceuticals
ÌýÌýOther Health Care
ÌýÌýÌý
ÌýÌýÌý
ÌýÌýÌý
ÌýÌý
ÌýManufacturing
Real Estate
ÌýCommercial
ÌýConstruction
ÌýREITS & Finance
ÌýResidential
Other Real Estate
ÌýRetailing
Restaurants
Technology
ÌýComputers
ÌýTelecommunications
ÌýOther Technology
Travel
ÌýAirlines & Airports
ÌýLodging & Conventions
ÌýTourism & Travel Services
ÌýOther Travel
Other

ÌýÌý
ÌýÌýÌý
5. Issuer Size
Revenue RangeAggregate Net Asset Value Range
No RevenuesÌýNo Aggregate Net Asset Value
Ìý$1 - $1,000,000$1 - $5,000,000
Ìý$1,000,001 - $5,000,000Ìý$5,000,001 - $25,000,000
$5,000,001 - $25,000,000Ìý$25,000,001 - $50,000,000
$25,000,001 - $100,000,000Ìý$50,000,001 - $100,000,000
ÌýOver $100,000,000ÌýOver $100,000,000
ÌýDecline to DiscloseÌýDecline to Disclose
ÌýNot ApplicableÌýNot Applicable

Ìý
6. Federal Exemption(s) and Exclusion(s) Claimed (select all that apply)
Rule 504(b)(1) (not (i), (ii)
or (iii))
Rule 505ÌýÌýÌýÌýÌýÌý
Rule 504 (b)(1)(i) Rule 506
Rule 504 (b)(1)(ii) Securities Act Section 4(6)
Rule 504 (b)(1)(iii)Investment Company Act Section 3(c)
Ìý
Ìý

7. Type of Filing
ÌýNew Notice Date of First SaleÌý
2012-03-15
ÌýFirst Sale Yet to Occur
ÌýAmendment


Ìý
Ìý
8. Duration of Offering
Does the Issuer intend this offering to last more than one year? ÌýYes ÌýNo
Ìý
Ìý
9. Type(s) of Securities Offered (select all that apply)
Pooled Investment Fund InterestsEquity
Tenant-in-Common Securities Debt
Mineral Property SecuritiesOption, Warrant or Other Right to Acquire Another Security
Security to be Acquired Upon Exercise of Option, Warrant or Other Right to Acquire SecurityOther (describe)
Ìý
Ìý
Ìý
10. Business Combination Transaction
Is this offering being made in connection with a business combination transaction, such as a merger, acquisition or exchange offer? ÌýYes ÌýNo
Clarification of Response (if Necessary)
Ìý
Ìý
Ìý
11. Minimum Investment
Minimum investment accepted from any outside investor$
Ìý50000
USD

12. Sales Compensation
RecipientÌýRecipient CRD NumberNone
ÌýLaidlaw & Company (UK) Ltd.
Ìý119037
(Associated) Broker or DealerNone(Associated) Broker or Dealer CRD Number None
ÌýÌý
ÌýÌý
Street Address 1ÌýÌýÌýÌýÌý Street Address 2
90 Park Avenue
Ìý
City State/Province/CountryZIP/Postal Code
ÌýNew York
ÌýNEW YORK
Ìý10016
State(s) of SolicitationAll StatesForeign/Non-US
Ìý
NEW YORK




13. Offering and Sales Amounts
Ìý
Total Offering Amount $
2000000
USDIndefinite
Total Amount Sold $
150000
USD
Total Remaining to be Sold $
1850000
USDIndefinite
Clarification of Response (if Necessary)
ÌýÌý
Ìý
14. Investors

Select if securities in the offering have been or may be sold to persons who do not qualify as accredited investors,
Number of such non-accredited investors who already have invested in the offering
Ìý Ìý
Ìý Regardless of whether securities in the offering have been or may be sold to persons who do not qualify as accredited investors, enter the total number of investors who already have invested in the offering:
2
Ìý
15. Sales Commissions & Finders’ Fees Expenses
Provide separately the amounts of sales commissions and finders' fees expenses, if any. If the amount of an expenditure is not known, provide an estimate and check the box next to the amount.
Sales Commissions$
200000
USDEstimate
Finders' Fees$
0
USDEstimate
Clarification of Response (if Necessary)
The Company has agreed to pay Laidlaw a fee of 10% cash and 10% 5 year warrants except where securities are sold by officers where Laidlaw will get 5% cash and 5% 5 year warrants.
Ìý

16. Use of Proceeds
Provide the amount of the gross proceeds of the offering that has been or is proposed to be used for payments to any of the persons required to be named as executive officers, directors or promoters in response to Item 3 above. If the amount is unknown, provide an estimate and check the box next to the amount.
Ìý$Ìý
50000
USDEstimate
Clarification of Response (if Necessary)
Ìý

Signature and Submission
Ìý
Please verify the information you have entered and review the Terms of Submission below before signing and clicking SUBMIT below to file this notice.
Terms of SubmissionÌý
ÌýIn submitting this notice, each Issuer named above is:Ìý
Ìý
  • Notifying the SEC and/or each State in which this notice is filed of the offering of securities described and undertaking to furnish them, upon written request, the information furnished to offerees.
  • Irrevocably appointing each of the Secretary of the SEC and, the Securities Administrator or other legally designated officer of the State in which the Issuer maintains its principal place of business and any State in which this notice is filed, as its agents for service of process, and agreeing that these persons may accept service on its behalf, of any notice, process or pleading, and further agreeing that such service may be made by registered or certified mail, in any Federal or state action, administrative proceeding, or arbitration brought against it in any place subject to the jurisdiction of the United States, if the action, proceeding or arbitration (a) arises out of any activity in connection with the offering of securities that is the subject of this notice, and (b) is founded, directly or indirectly, upon the provisions of:Ìý (i) the Securities Act of 1933, the Securities Exchange Act of 1934, the Trust Indenture Act of 1939, the Investment Company Act of 1940, or the Investment Advisers Act of 1940, or any rule or regulation under any of these statutes, or (ii) the laws of the State in which the issuer maintains its principal place of business or any State in which this notice is filed.
  • Certifying that the Issuer is not disqualified from relying on any Regulation D exemption it has identified in Item 6 above for one of the reasons stated in Rule 505(b)(2)(iii).
Ìý
Each Issuer identified above has read this notice, knows the contents to be true, and has duly caused this notice to be signed on its behalf by the undersigned duly authorized person.
For signature, type in the signer's name or other letters or characters adopted or authorized as the signer's signature.
Ìý
IssuerSignatureName of SignerTitleDate
ASPEN GROUP, INC./s/ David GarrityDavid GarrityChief Financial Officer2012-03-23